Build full-funnel connections, create lasting brand associations, establish competitive market positioning, bring brand identity to life, and have a little fun.

Integrated Marketing

GTM Strategy, Campaign Ideation, Content Analytics, E-Commerce/Site Optimization, Creative Briefing, Event ROS, Influencer/Press Trip Plan, Celebrity Partnership Strategy, Integrated Marketing Plan, Search Engine Optimization

Previous Work below; additional information available.

OneSkin Case Study

We launched OS-01 EYE, which was a highly anticipated product launch based on consumer demand. The product has the highest concentration of the OS-01 Peptide to treat our most delicate skin area, so launch campaign was efficacy-oriented. I led an integrated marketing plan across social, digital, PR, email/SMS, blog, and e-commerce.

  • Organic PR Coverage from industry publications

  • SEO Blog posts on webiste (1, 2, 3)

  • Social posts repurposed as flighted media across Instagram, Facebook, and YouTube

  • Community-based email launch with early announcement and access for subscribers

Launch achieved highest value launch to date and earned Glamour’s Beauty Innovator Award and increased AOV by +28%. Influencer/social activation resulted in achieving 4MM impressions and $80K EMV.

Biossance Leadership

Category Leadership: Built and led a team across influencer, PR, events, partnerships, social media, SEO/blog, email, and analytics.

Data-Driven Content Strategy: Leveraged performance data to deepen understanding of consumer behavior and establish UGC program to grow reach +14% and engagement +6%

Creative Strategy: Spearheaded 2022 creative holiday campaign, which increased AOV by 11%

Community Programming: Celebration of International Squalane Day, resulting in 300% growth in 3 months and a 25% YOY increase in tentpole campaign engagement

Experiential - Hosted media/influencers at Lake Louise for inaugural brand trip; integrated PR, social, and content strategy

Concepted and executed Reese Witherspoon/Jonathan Van Ness x Sephora holiday campaign content series which drove 2K PDP visits and resulted in 1.5MM views

BeReal Takeover - New Channel Test in tandem with International Squalane Day with BTS employee content X creator UGC.

  • Vaseline X Illuminate Me Co-Creation

  • Find Your Happy Place x Walmart Launch

  • Degree On-the-Go Innovation

  • Lululemon #thisisyoga Social Campaign

  • Dove Hand Sanitizer Launch Strategy